Each family member or friend invited to participate knows you made this possible.
Everyone receives an email invitation similar to the following:

The bottom of the email credits you for the gift and provides a link to your website.
Out of the 35 people* who who add to each book, those thinking about the sunset of life will click, carefully placed links, to "Learn about preplanning your funeral."
*Historical data suggests an average of 35 people contribute to each finished book.
This is better than I thought. Tell me how I get going!